All Experience

WordPress & PHP Ecosystem

Custom WordPress development and PHP solutions for scalable client websites

WordPressPHPMySQLCustom Theme DevelopmentCustom Plugin DevelopmentWooCommerceStripe IntegrationREST API IntegrationWordPress Hooks & FiltersAdvanced Custom Fields (ACF)Custom Post TypesGutenberg BlocksWP CLIcPanelPantheonDigitalOceanGoDaddy HostingNginxApacheCaching StrategiesCloudflareSEO OptimizationWebsite SecurityBackup & Recovery SystemsEmail AutomationPayment Gateway Integration

WordPress & PHP Ecosystem

Overview

In addition to modern web application development, I’ve maintained, optimized, and extended dozens of WordPress websites across various client industries. This work required deep knowledge of both legacy PHP systems and modern WordPress development practices.

From marketing websites to e-commerce platforms, I’ve solved real-world business challenges involving performance bottlenecks, security vulnerabilities, complex customization requirements, and third-party service integrations.

I approach WordPress development not as simple theme modification, but as structured software engineering within a CMS ecosystem.

Problems Solved with WordPress & PHP

1. Custom Business Logic Implementation

Many client websites required functionality beyond off-the-shelf themes and plugins.

I developed:

  • Custom themes built from scratch
  • Custom post types and taxonomies
  • Advanced Custom Fields (ACF) implementations
  • Gutenberg block customizations
  • Complex PHP-driven templates
  • Custom plugin development

This allowed clients to manage structured content while maintaining complete flexibility in presentation and workflow.

2. Payment & E-Commerce Integration

For transactional websites, I implemented:

  • Stripe payment integration
  • WooCommerce customization
  • Subscription-based models
  • Custom checkout workflows
  • Secure webhook handling

Ensuring secure, reliable transaction processing while maintaining a seamless user experience.

3. Performance Optimization

WordPress sites often suffer from plugin bloat and inefficient queries. I implemented performance strategies including:

  • Database optimization
  • Query performance improvements
  • Page and object caching
  • CDN configuration (Cloudflare)
  • Image compression and lazy loading
  • Script and asset optimization

These improvements significantly reduced load times and improved SEO rankings.

4. Email Automation & Client Communication

Using WordPress hooks and filters, I built:

  • Automated transactional email systems
  • Custom email templates
  • Notification workflows
  • CRM-style integrations

Allowing businesses to automate communication without relying on expensive external systems.

5. Multi-Environment Deployment & Hosting

I managed deployments across multiple hosting providers, including:

  • Pantheon
  • GoDaddy
  • DigitalOcean
  • Small Orange
  • cPanel-managed environments

With responsibilities including:

  • Domain and DNS management
  • SSL configuration
  • Server optimization (Apache/Nginx)
  • Staging-to-production workflows
  • Backup and recovery strategies

6. Security & Maintenance

Security is a major concern in WordPress environments. I implemented:

  • Core, theme, and plugin update strategies
  • Regular backup automation
  • Malware scanning and vulnerability monitoring
  • Secure admin configuration
  • Access control hardening
  • Spam prevention mechanisms

This ensured long-term reliability and reduced client risk exposure.

PHP Expertise

Beyond WordPress-specific development, I have strong PHP fundamentals, including:

  • Object-oriented PHP
  • Namespacing and autoloading
  • REST API integrations
  • Server-side validation
  • Secure form handling
  • Error handling and logging
  • Performance-aware query design

This foundation allows me to build custom solutions rather than relying solely on prebuilt plugins.

Why WordPress?

WordPress solves key business problems:

  • Rapid content management for non-technical users
  • Cost-effective website deployment
  • Plugin ecosystem extensibility
  • Flexible customization for unique business requirements

When engineered properly, WordPress can power secure, scalable, and high-performing websites beyond simple brochure sites.